Let me begin by saying that I am a big fan of Brent Ozar and his team. They have cultivated a reputation based on sound, sensible and practical advice and more often than not they demonstrate both the why and the why not of their advice. Some of their posts are more strongly opinionated than others, but even in the more extreme posts the team welcome debate and are prepared to defend their position.
A recent post by Brent Ozar, Why I’m Not Learning Analytics, just doesn’t live up to this reputation. It is strongly biased, perhaps deliberately inflammatory, and hits hard at the reliable reputation of the Ozar brand. I can’t help but wonder if this is a simple marketing stunt?
Business analytics is a hot career right now. Here’s why I’m smiling and nodding as it goes whizzing past
— Brent Ozar (2014), Why I’m Not Learning Analytics
In his post, Ozar pushes back against the growing popularity of analytics and BI. Perhaps more accurately he is arguing against the mass-marketing of BI toolsets, but I am not sure this is the twist taken? Instead all Ozar manages to convey is a personal disinterest in data cleansing and data integration and a complete failure to separate these techniques from that of data analysis and visualisation.
Even worse than the article itself, one of Ozar’s responses to discussion is outright dismissive.
This is one of those hard moments, where you realise that an industry giant is not the herculian demi-god you had built in your mind. All-in-all this is a disappointing article.